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Research papers

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Marcello Sasso
November 8, 2017
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Citation

Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146